Mazda recently surprised customers by requiring them to sign up for a subscription in order to keep certain services. Now, notable right-to-repair advocate Louis Rossmann is calling out the brand.

It’s important to clarify that there are two very different types of remote start we’re talking about here. The first type is the one many people are familiar with where you use the key fob to start the vehicle. The second method involves using another device like a smartphone to start the car. In the latter, connected services do the heavy lifting.

Transition to paid services

What is wild is that Mazda used to offer the first option on the fob. Now, it only offers the second kind, where one starts the car via phone through its connected services for a $10 monthly subscription, which comes to $120 a year. Rossmann points out that one individual, Brandon Rorthweiler, developed a workaround in 2023 to enable remote start without Mazda’s subscription fees.

However, according to Ars Technica, Mazda filed a DMCA takedown notice to kill that open-source project. The company claimed it contained code that violated “[Mazda’s] copyright ownership” and used “certain Mazda information, including proprietary API information.”

  • Evil_Opossum@lemmy.ca
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    18 hours ago

    I remember a time when these features were just “standard” and car makers ad campaigns all around features just being standard, making the car more enticing than their competitors.

    Now I dread the idea of getting a vehicle in the future because of bull shit like this.

    But fuck the consumer amirite?

      • realharo@lemm.ee
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        8 hours ago

        Consumer means an individual person customer who’s not a company. Otherwise customers can also be other companies.

      • Evil_Opossum@lemmy.ca
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        18 hours ago

        Y’know you’re likely correct and that’s totally my bad. I got confused about the remote start from the key fob. I can understand the remote start from the app being a paid thing for sure, like OnStar or specifically in my case the myChevrolet app.

        • tb_@lemmy.world
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          15 hours ago

          I can understand the remote start from the app being a paid thing for sure.

          But why would it need to be? The connectivity from the app is there already, it takes the manufacturer very little to handle the occasional web request. Especially if it can be done for free through third party software.

            • tb_@lemmy.world
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              14 hours ago

              If it does then I wonder how a free tool could do it.

              And if you do, indeed, need to pay for the car’s cellular then I hope features such as these are included.

  • shyguyblue@lemmy.world
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    13 hours ago

    Mazda recently surprised customers by requiring them to sign up for a subscription in order to keep certain services. Now, notable right-to-repair advocate Louis Rossmann is calling out the brand.

    Services. Services!? What the actual fuck are you talking about!? Remote start isn’t a fucking service, it’s a feature, that they are trying to control through greed.

    Edit: I will give a small concession to the remote remote start, as that does need an OTA service. The service of course shouldn’t be any more complicated than a SMS setup, so $15 per year is the absolute most you’ll be able to get out of me…

    2nd edit: And you damn well better include free modem upgrades. None of this $50+ for a fucking map update shit the other companies are pulling. That shit should have been an OTA update, Christ knows the damn thing tries to find an open Wi-Fi…

    • JasonDJ@lemmy.zip
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      20 hours ago

      It’s a service if the only way to remote start the car, from the factory, is via a third party like 5G or LTE.

      How are all those 3G car services faring these days? There were cars as recent as M.Y. 2019 that have reduced functionality or no functionality that was originally paid for.

      What will it look like when LTE and 5G are inevitably shutdown and replaced?

      It’s one thing to say I have to buy a new $1000 phone. They almost go obsolete in other ways, or suffer extensive physical damage before the cellular radios get turned off. It’s another thing to say that a feature of an $80,000 car is gone forever. Even if it’s just a creature-comfort like remote start or remote windows. It’s bullshit.

      And then what? A $1500 credit off my next car of the same make for my ‘inconvenience’? Fuck right the fuck off. How much more does it cost to let a fob toggle it, from the factory floor?

      And besides that who the fuck wants to dig out an app to start their car when you could just have a physical button right there on the key? Having voice assistants or routines start it for you is cool and all, but it is well known that those will be obsoleted long before the rest of the car.

      • phoenixz@lemmy.ca
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        19 hours ago

        Small correction here:

        These services have nothing to do with 3g, 5g or wifi. All those are just communication protocols that phones use to connect to the internet, and neither your phone, nor their apps nor their servers will care a dime about those. Of 6g comes out or 5g disappears, nothing changes.

        As long as the provider keeps their servers for your services up, the service is there. And that’s where the problem lies. It’s not the cost. A single 100 dollar / month server could easily cover all remote starts world wide, it really doesn’t require that much.

        Decisions to take down these services and screw over paying customers are typically made my middle and upper management, to force people to buy their new crap

        Yeah, it’s still crap. I’m not trying to defend these products requiring paid services, it’s shite and I would only use open sourced services, I’m just saying that the technology is a little different than you said

        • chaospatterns@lemmy.world
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          19 hours ago

          The problem is the cell modem in the car, which is hard to replace. Cars last a lot longer than phones do. When whatever network that the car uses shuts down, then you can’t remote start your car. That’s a marginal cost that the car company has to pay for.

          • guacupado@lemmy.world
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            13 hours ago

            Cellular generations will last as long as most people will even keep their car. That’s not really a concern. My A4 has the 3G antennae replacement as a recall they’re doing for free. What a company has to pay for is planned on implementation. Bonus niche perks used to be a reason why you went with one company over another company. Now everything into a subscription because it’s free income.

          • unrelatedkeg@lemmy.sdf.org
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            18 hours ago

            I was wondering, what makes the modem that hard to replace?

            I get that the embedded systems in cars are complex works of engineering, but I don’t see why there can’t be some sort of standardized physical interface akin to OBDII to be used to ‘upgrade’ the modem.

            • JasonDJ@lemmy.zip
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              17 hours ago

              Nothing, except right-to-repair, or rather the lack of it.

              It could just use a standard USB or mini pci-e modem and make it super easy to replace. If the were concerned about unauthorized use, they could easily make it so that a key stored in the cars TPM is necessary for the modem to connect to the tower, making the modem a commodity field replaceable part.

              But they choose not to. They choose to make a proprietary part that only works in their cars and is only manufactured by them. They make it so the car won’t recognize it if it isn’t activated by a dealer shop computer.

              Then, when the technology it’s based on is obsoleted, either they decide to make a proprietary part to sell you and only they can install…or they say “Wow that sucks. I guess we could knock a few hundred off a new car for you then?”. More than likely, it’s the latter. You probably already had your car for a few years and the honeymoon phase is long past. You don’t even care if it gets a little ding or scratch anymore. They know that.

              Or…now hear me out…they could’ve just been using RF fobs for remote start that’s point-to-point, instead of enshittifying fucking remote start by making it rely on a third-party.

              But then they wouldn’t need you to install an app that needs a million fucking permissions. To start your car remotely. Something that a postage-stamp sized PCB has been doing since ET was in theaters the first time.

              Support right-to-repair when it’s on your ballot. Auto manufacturers put a lot of money into lobbying against it every time. And it’s usually fear-based propaganda that isn’t grounded in reality at all. The fact is, they made the system this way, on purpose, to protect profits and for no other reason. Fuck them. Fuck them right in the tushie.

              • Buddahriffic@lemmy.world
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                14 hours ago

                There’s another angle to this, too. If the cellular modem is easy to replace, it would also be easy to remove, cutting off one of the big reasons why the car manufacturers want it there: data that they can sell.

                Which makes this whole topic even more frustrating because that connection is worthwhile for them to have even without the customer paying for the cellular subscription because they are selling the data but Mazda is still greedy enough to want an extra $120 a year for something that could have been included as an afterthought.

                • PriorityMotif@lemmy.world
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                  8 hours ago

                  You just reminded me that’s it’s illegal to have a tracking device on someone’s car without their knowledge. If you buy a car second hand and they are tracking you , then that’s probably against the law.

              • PriorityMotif@lemmy.world
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                15 hours ago

                The main benefit of having a remote start app is that you can use it from far away like when you’re inside of your workplace where a fob won’t work.

                • JasonDJ@lemmy.zip
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                  9 hours ago

                  And while that’s very convenient, I’m sure that’s the reason the app always wants to know my precise location. So it can remind me that the train I’m on isn’t at the station my car is parked at. As if I’m unaware.

            • chaospatterns@lemmy.world
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              16 hours ago

              It’s possible, but it costs money to design the hardware so it’s accessible, it has to use a connector which has to be robust against vibrations (is m.2 robust?), then there needs to be a standardized protocol to communicate with the card. Does the car computer need to know how to authenticate against the cell network or does the card? Is it industry standardized or specific to the manufacturer? All kinds of things need to be designed and car manufacturers have no reason to invest in they.

        • piecat@lemmy.world
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          19 hours ago

          If the car uses 5g, ang 5g is no longer available, how do you connect to a server

  • Kalysta@lemm.ee
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    21 hours ago

    This needs to be banned. In fact, “licenses” for things you buy should be outright banned entirely.

    • SOB_Van_Owen@lemm.ee
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      15 hours ago

      Yeah. Feel this is a slippery slope. First it’s supposedly luxury extras like heated seats and remote starts. Next something more critical when folks are habituated to the practice? Enpoopification all around.

      • Prandom_returns@lemm.ee
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        14 hours ago

        Hilariously, due to the teardrop shape, cars like this would be more aerodynamic if the shell was reversed.

        Car companies do not want to innovate, because aerodynamic cars are “lame”, “soy”, etc.

        People seem to have a low tolerance for what is considered weird when it comes to cars. That’s why most cars look the same. (Likely due to marketing and peer pressure)

        Bar Atera, Ariel and a couple of other “unconventional” designs, and a handful of other concept cars. (Fuck the cybercrap, it’s the opposite of innovation)

        TL;DR: cars could be way more aerodynamically efficient, but they aren’t, because people are peopleing.

    • GhostFaceSkrilla@lemmy.world
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      21 hours ago

      But but, did you see the new “brand x brand x brand” product? The one where all the brands are owned by the same mega-corp and they just decided to smoosh their products together?

      Innovation is dead and buried.

  • mightyfoolish@lemmy.world
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    14 hours ago

    There’s always buying a third party remote service such as compustar for $700 (with install fees). The 1500 feet range from your key fob is included but you have to pay for the smartphone remote start (which can go on sale for $60 per year). Though these days, cars usually come with these features…

    Edit: I meant that the $700 includes parts and labor costs

  • wewbull@feddit.uk
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    1 day ago

    Bets on which car company is going to be the first to EOL a server and brick a bunch of cars because some key feature is now “unsupported”?

    • Dashmezzo@lemm.ee
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      20 hours ago

      Nissan EOL’ed all their remote services blaming the 3G turn off. But yet my Leaf still connects to their services to report my driving location and driving style to them. They just turned off any features I could use. The 3G network in the UK will be up for quite a long time still and the 2G network will be around for longer, but they decided it’s a good excuse to save some server money on cars that are less than 10 years old.

    • ebc@lemmy.ca
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      24 hours ago

      Enel is currently doing exactly that with their electric car chargers (the Juicebox), they’ve decided to pull out from the North American market and just shut down the servers. Like WTF, at least open-source the thing…

    • excral@feddit.org
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      1 day ago

      Something similar already happened when bicycle manufacturer VanMoof went under. I believe there was a workaround if you extracted your bike’s crypto keys before the servers went down but otherwise you were practically screwed.

      • mindaika@lemmy.dbzer0.com
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        21 hours ago

        I’d be cool with starting a car company for as little as $1M salary; I don’t even need equity, just a couple hundred mil to get it started

        • milicent_bystandr@lemm.ee
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          12 hours ago

          I don’t think 2mil is enough to make a factory capable of making cars that can compete economically with mass-produced cars. More of a hobby project, I imagine. But if you can do it, even on a small scale - go ahead! That’d be great! Make the world a better place one bit at a time.

          Also to some of us (myself included) 1M salary and 2M equity is already through-the-roof rich!

        • jagged_circle@feddit.nl
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          13 hours ago

          I don’t think “ish” is a thing. Either the sources are provided openly under a libre license, or they are not.

          What license does the locost 7 release their designs under?

          • BeardedGingerWonder@feddit.uk
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            12 hours ago

            Locost 7 is a generic name for replica Lotus/Caterham 7 type cars that are built by people in garages, there’s no centralised body beyond “The Book” the original design came from. As far as I’m aware the book’s author has defended the design in court as being too generic to be protectable (which presumably precludes their design being used as a basis to prosecute anyone building something similar).

            Most of the cars are built custom to the donor vehicle, taking the original design as a basis, there’s 100s of variations online with drawings - none of them are going to be protectable and no-one’s really tried in the 30 odd years since the book came out. No-one’s published anything with a libre license, I’m not sure if there’d be any point.

            • jagged_circle@feddit.nl
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              9 hours ago

              If the author licenses the book under a creative commons or other libre license, its open source. If not, its not open source hardware.

              If the author would just announce that the book is licensed openly, then it would liberate lots of other orgs to be able to include his work in their work. Otherwise this is a dead end for other open hardware manufacturers

      • jagged_circle@feddit.nl
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        13 hours ago

        That doesn’t look like a car to me. I don’t even think they have a FOSS ICE afaict?

    • CascadianGiraffe@lemmy.world
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      15 hours ago

      Edison Motors would be my bet.

      That guy is doing some seriously cool open source shit on a HUGE scale (electric logging trucks). I’m sure once they perfect the process they will move into the car and truck market.

      His media channels and shorts are always great, even if you have no knowledge or interest in the logging industry.

        • CascadianGiraffe@lemmy.world
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          11 hours ago

          Did you bother to look into it at all? What you are asking doesn’t even make sense from a design standpoint.

          Nobody asked for a car you can print.

          The way they are building their electric truck is the smartest way. Using available, off-the-shelf parts that have proven reliability. Nobody is going to be using CAD to create custom parts. Reinventing the wheel is precisely the problem and Edison Motors is working to avoid those mistakes.

          Also, they are taking design input/feedback at the consumer level right now, BEFORE they have a ‘completed’ product to purchase. This is as close to open source as you can get in my opinion.

          You could literally buy the same parts out of a warehouse and build a logging truck yourself if you wanted to.

          Or you can sit on the internet and complain without having any idea what you’re talking about.

          • jagged_circle@feddit.nl
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            9 hours ago

            If they’re using off the shelf parts and they include them in their open-source licensed CAD files, thats fine.

            But, yes, CAD files are required, by definition, for open hardware projects. I said nothing about printing. CAD is needed for all types of manufacturing, even when using off the shelf standard parts like M3 bolts.

            If they didn’t release CAD files and license them openly, this is not an open source project and its not worth contributing to.

            I build open source hardware for a living btw, and ive built open hardware industrial machines. Don’t assume everyone you’re talking to on the Internet is sitting in an armchair without rolling up their sleeves in the shop. I’m legitimately looking for an open hardware car. Best ive found is OpenMotors Tabby. They’ve released their CAD files (which are licensed under CC BY-SA), but their documentation is terrible.

            Here’s a link to help others https://openmotors.co/download

    • the_tab_key@lemmy.world
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      23 hours ago

      I just bought a new car and it has internet enabled remote start. The salesman touted the feature. My response: “oh so I can start the car in [one state] while I’m in [another state] so it’s ready for me when I get back?” He didn’t have a good response for that. Nice car, dumbass feature.

    • SeemsNormal@lemmy.world
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      1 day ago

      I use mine all the time. I have about a 1/4 mile walk to get to my car, I like to start it in winter to heat up, or summer to cool down before I get to it.

      It’s a luxury, but one I enjoy.

      • desktop_user@lemmy.blahaj.zone
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        24 hours ago

        Lora and other RF based communication protocols exist and are much better ideas than using the internet. If someone is starting their car they are probably less than a mile away and the benefits of having something that works regardless of cell towers probably outweigh the benefits of being able to use it through bunker doors and across the globe.

        • frizop@lemmy.world
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          20 hours ago

          add that an internet connected car is not something we want, we want our remotes which we already have to do this

        • SeemsNormal@lemmy.world
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          15 hours ago

          I’m not familiar with Lora or other RF systems. Can they adjust temperatures too?

          My other vehicle is from 1976… I love it and I love the ability for me to fix it without plugging a computer in.

          Walking a 1/4 mile in cold wind to a warm car that’s already defrosted is pretty amazing though. And I’m vehemently against subscriptions where possible, so I get the hatred towards connected cars as well.

          • desktop_user@lemmy.blahaj.zone
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            8 hours ago

            Lora is mostly intended for small packets of information (like sensors), temperature could be sent in base 1 and still be sendable over it.

    • hedgehogging_the_bed@lemmy.world
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      1 day ago

      Nice for you to live somewhere mild enough your car doesn’t need to pre-heat but some people live in Chicago and other places where it still snows and pre-heating the car is a must 3 months of the year.

      • guacupado@lemmy.world
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        13 hours ago

        I promise you that there are plenty of people in Chicago without the ability to preheat their car and they’re surviving just fine lol

      • Croquette@sh.itjust.works
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        1 day ago

        I live in a snowy climate and we did just fine before the invention of wireless starters. My car does not have one and we manage just fine.

        That is a great QoL, but let’s not pretend this is necessary.

        My main point is fuck subscription for every fucking thing to try and squeeze more money, even worst by removing features and putting them back behind a paywall.

        However, we need to stop saying that things are necessary when most of the time they are convenient.

        Because that is how they get us to pay. Every little inconvenience is treated as if it absolutely needs to be adressed.

        Then, we can say fuck off to these companies and live with the inconveniences they left on purpose to sell a subscription.

        But until, companies will push these hardware subscriptions because it nets them more money.

        • octopus_ink@lemmy.ml
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          22 hours ago

          I live in a snowy climate and we did just fine before the invention of wireless starters. My car does not have one and we manage just fine.

          That is a great QoL, but let’s not pretend this is necessary.

          Yes, but we have had remote start without the internet for decades. It’s nothing but a cash grab. That’s what people are upset about here I think.

          They took a feature that did not require the internet, then made it require the internet, for literally no purpose except:

          But until, companies will push these hardware subscriptions because it nets them more money.

          It’s one thing to withhold a feature. It’s another thing to overcomplicate a feature for the purpose of withholding it.

          • Croquette@sh.itjust.works
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            17 hours ago

            I agree with you all the way. But we can kick and scream all we want, but if enough people buy the subscription, car manufacturers will keep hiding features behind paywalls.

      • captainlezbian@lemmy.world
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        17 hours ago

        As a Midwesterner, pre heating is a luxury. It’s often a nice and affordable one, but I park outside and just wear my coat in the car.

      • ExFed@lemm.ee
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        24 hours ago

        …in Chicago … pre-heating the car is a must 3 months of the year.

        I don’t believe you’ve lived anywhere cold for very long. Cold places existed long before remote start. The car warms up while you finish shoveling and brushing off the car. You’re warm from shoveling, and the car is ready to go. If it’s just cold and you’re late to whatever, you sit your shivering ass down behind the wheel and drive away anyways…

        • bluewing@lemm.ee
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          23 hours ago

          The issue isn’t “I don’t want to be cold.” The problem is when it’s below 20F/-7C, you need to wait long enough for the coolant to warm enough to evaporate the moisture in the defrost vents and the inside of the windshield. Otherwise the inside of the windshield frosts over and you can’t see well enough to drive safely. And the colder it gets, the longer it takes.

          Do you need remote start? Nope. I don’t have it on my vehicles. But you will need to wait long enough to keep the windshield defrosted.

          • ExFed@lemm.ee
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            17 hours ago

            …coolant to warm enough to evaporate the moisture…

            Where I come from, we just scrape off enough ice to see where you’re going, and crack a window to keep it dry enough the interior doesn’t freeze. But, hey, if you know how to leave early enough to get to places on time in a warm cabin, more power to you 😉

          • dan@upvote.au
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            18 hours ago

            Remote start is a fine feature. It just shouldn’t need internet access.

      • boonhet@lemm.ee
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        22 hours ago

        In truly cold weather, starting and idling your car doesn’t properly warm it up in any sane amount of time and can even be bad for the engine. What you want is an auxiliary heater like Webasto or Ebersprächer (sp?)

        Remote start would be nice with with mild weather or on a hot summer day when you need AC though.

    • kameecoding@lemmy.world
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      1 day ago

      Some people live in these tall things that are called, “not a single family house” and so starting the car from up there you would need some way to communicate to the car, keyfob ranges are limited.

      • dan@upvote.au
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        18 hours ago

        Why should that use the internet though? There’s low-power wireless communication technologies like Wifi HaLow that have a range of around 1km (0.6 miles), which would be totally fine for this use case. No internet needed.

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          18 hours ago

          Is that ubiquitous and does it go through walls? And what’s the cost of that compared to existing solutions?

          • dan@upvote.au
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            10 hours ago

            HaLow is sub-1Ghz so it goes through walls pretty well. Not sure about cost or how widespread it is yet.

      • Soggy@lemmy.world
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        1 day ago

        It’s a good thing we invented remote start at the same time as the car itself, I can’t imagine the horror of only operating a motor vehicle I’m next to (let alone touching)

          • Soggy@lemmy.world
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            1 day ago

            Remote start of any kind is a luxury and it’s wild to me that someone would defend internet car controls as any way important or even desirable. That’s what I’m talking about. Physical keys work totally fine and add like two seconds of time to the process.

            • Squirrelanna@lemmynsfw.com
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              23 hours ago

              Not when your door is frozen shut. I wrote another comment detailing my personal struggle as a second shift worker during the polar vortex in -40 degree weather. The guideline was five minutes before you began to risk serious damage, and that was about the length of my walk through the lot. Have you tried opening a car frozen shut by a literal sheet of ice while standing on another sheet of ice while your joints are already starting to stiffen from the cold despite the layers of winter clothing you’re wearing? Remote start stopped being a luxury for me when the Midwest winters started getting deadly cold.

            • kameecoding@lemmy.world
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              Remote start of any kind is a luxury

              Who said it was not?

              Physical keys work totally fine and add like two seconds of time to the process.

              YOu know except for the fucking case I described where you don’t live in a house so the keyfob might not reach so you need some other way to connect to the car to be able to remote start it.

              it’s wild to me that someone would defend internet car controls as any way important or even desirable.

              not my fault you struggle with social skills and can’t relate to other people

              • Croquette@sh.itjust.works
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                1 day ago

                I mean, his point is still valid. Take the 2-3 mins it takes to go down and start the car.

                We managed before so let’s not pretend that wireless fob are necessary.

                • Squirrelanna@lemmynsfw.com
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                  24 hours ago

                  Counterpoint: During the polar vortex everyone was told that staying outside in the -40 or lower temperatures for more than five minutes risked frost bite. I worked 2nd shift so I was getting out dead of night at the coldest time, walking to the back of the lot to a car covered in a sheet of ice that simply did not allow me to even open the door to physically start it. That’s a 4-5 minute walk already to a car that I can’t open, who knows how long to chip away ice I can’t see, sometimes can’t even reach leading to struggling with the door using brute force trying to get leverage standing on icy pavement just to FINALLY enter my car, which is still -40 inside.

                  Or I could have had remote start and skipped the potentially lost fingers. Thank goodness I had coworkers who started staying behind to help those that didn’t.

                • kameecoding@lemmy.world
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                  22 hours ago

                  And then what genius? Should I sit in the cold car or stand next to the cold car while it heats up?

                  The point of the remote start is to avoid this, are you all some brain damaged kind that doesn’t understand user experience?

        • kameecoding@lemmy.world
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          1 day ago

          In the winter I would, yes, if my car had it, sitting into a cold car in the morning fucking sucks, starting it 10 minutes before take off and have it defrost, and turn on seat/steering wheel heating would be the fucking tits, and I don’t live in a house so might not even have a line of sight on my car so keyfob wouldn’t be enough

  • LordCrom@lemmy.world
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    1 day ago

    Having a car without internet connectivity would be a feature for privacy minded consumers

  • ben@lemmy.zip
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    2 days ago

    Subscription services or software restricted features for cars should just be outlawed entirely.

    Nobody likes these, if someone is willing to deal with a subscription product then they can do that aftermarket. The car itself should never come with something that will require recurring payments.

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        21 hours ago

        Shareholders can get fucked. They’re making the world a worse place daily.

        • sugar_in_your_tea@sh.itjust.works
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          I’m conflicted. On one hand, I’m a shareholder due to broad market investments in my 401k. On the other hand, I’m a consumer.

          On net, screw this nonsense, just make good products and the recurring revenue will happen due to happy customers.

        • Serinus@lemmy.world
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          1 day ago

          I bought a bit of BP shortly after the oil spill.

          I was hoping to lose it all, but had the feeling I’d end up making money. I did make money.

          All those shareholders should have been fucked.

              • dan@upvote.au
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                18 hours ago

                There’s socially responsible ETFs that track stock indexes but exclude companies like oil and gas companies. The return isn’t as high, but at least you’re not giving money to Big Oil.

      • chiliedogg@lemmy.world
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        1 day ago

        Should they though? The average lifespan of a car is 12 years. Even if they got someone to pay the subscription the entire time, that’s like 5% of the value of the car, spread over a length of time that makes it almost worthless. They could more easily charge an extra 1500 for the car, which is more money and it’s money they get now and isn’t picked apart by inflation.

        It’s not especially good financially in the short or long term and is harmful to the brand image and customer loyalty.

        • UnderpantsWeevil@lemmy.world
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          22 hours ago

          Even if they got someone to pay the subscription the entire time, that’s like 5% of the value of the car, spread over a length of time that makes it almost worthless.

          It’s a revenue stream you can collect after the vehicle is sold. Continuous cash flow means long term revenue stability for the business.

          And its the introduction of a model that can scale. Once you’ve got someone’s account information, you can sell them more shit (or just sell their data to advertisers). This is just the tip of the spear. Tesla, BMW, and Mercedes are all experimenting with Vehicle as a Service product models.

          Investors love the possibility of revenue growth, and these programs promise the possibility of high margin after market sales for the life of the vehicle.

          harmful to the brand image and customer loyalty

          Not when everyone is doing it

    • imposedsensation@lemmynsfw.com
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      I think it’s fair if Mazda has to operate a server to enable it, but I think Mazda should have to pay car owners to allow them to connect the car to a mobile network, especially for operating their spyware/telemetry.

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        10 hours ago

        Pear to pear multiplayer games work without a server,

        Why can’t they install some server on a seperate non critical board that handles those functions locally

      • Kairos@lemmy.today
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        I think it’s fair if Mazda has to operate a server to enable it

        No. Either you support it for a predetermined few decades as part of the vheicle cost, or let the consumer switch to a different service.

        • sorghum@sh.itjust.works
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          Option 3 take the stop killing games approach and grant the user the server back end when they stop supporting it themselves so users can host it themselves

        • kameecoding@lemmy.world
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          With your way, now everyone has to pay for the subscription service of remote starting, even those who would never use it and just want to use their keyfob, your idea is worse

      • EddoWagt@feddit.nl
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        I think it’s fair if Mazda has to operate a server to enable it

        Do they? Why can’t the 2 devices communicate directly?

      • T00l_shed@lemmy.world
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        2 days ago

        Well it’s double shit if you can’t get the remote start on a FOB now. Fuck Mazda for that bullshit.

        • x4740N@lemm.ee
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          They can literally just run a server locally on the car itself on a seperate non critical board that handles the functions locally

      • conciselyverbose@sh.itjust.works
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        2 days ago

        OK, they can add $1 to the price of the car for a lifetime subscription (and no the load probably will never add up to that).

          • T156@lemmy.world
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            1 day ago

            But not that much more.

            A consumer mobile connection is about $30 a month. A car company could get it cheaper, not just by buying in bulk, but also because by not needing that much bandwidth for their connection.

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              2 days ago

              A car is is multiple hundreds of thousands of dollars

              Fucking what?

              This is the equivalent of “I mean, it’s one banana, Michael. What could it cost? 10 dollars?”

    • Petter1@lemm.ee
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      2 days ago

      Yea, that is worse than eWaste, in my opinion. Hope EU does not let this slide for far longer… It should be illegal to ask for subscriptions for something that is a one time cost for the manufacturer.

      • SoGrumpy@lemmy.ml
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        Hope EU does not let this slide for far longer…

        You’re out of luck with the remote start feature. Remote start is not allowed in the EU because it is unnecessary wear and tear on the engine, a waste of fuel and adds to air pollution.

        Before my inbox explodes, I understand there are places that get unbelievably cold, and warming the car before the fragile human gets in is preferable, nevertheless, cars warm up faster and more economically when driven.

          • SoGrumpy@lemmy.ml
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            1 day ago

            I have no clue. However, turning a heater on is not the same as starting an engine.

            • Petter1@lemm.ee
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              20 hours ago

              I can start the heater (and AC) remotely on my dacia spring within EU 😂✌🏻

              But how got the conversation there? 😂😅

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      The car itself should never come with something that will require recurring payments.

      Cars already do. Satellite radio has been a thing for decades now. I’ve never used it. Never felt the desire to use it. I haven’t even taken the free trial. I’m less annoyed that it exists, and more annoyed that I’m forever fated to receive unsolicited junk mail for this feature that I have to unceremoniously dump in the recycling bin every couple weeks.

      As for the remote start, yeah, it’s kinda bullshit that they’ve removed the more permanent, older version of a feature to replace it with something out of the owners’ control. If anything, it should exist in parallel with the key fob button, not replace it entirely. I’m less concerned about the fact that it’s a subscription than I am about the prospect of that feature dropping support down the road with no recourse for the owner.

      • ShepherdPie@midwest.social
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        2 days ago

        Your SiriusXM subscription doesn’t go to the manufacturer of the car. This is what they referred to as aftermarket subscriptions in their comment. It isn’t any different than if I subscribe to spotify Snr then connect my phone to the car to use it.

      • JWBananas@lemmy.world
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        I haven’t even taken the free trial.

        1. Download this app:

        https://play.google.com/store/apps/details?id=com.siriusxm.dealer

        1. If you don’t have the means of faking your location with root (not through developer settings), drive to, like, any nearby car dealership.

        2. Open the app, tap the “Enter Radio ID” button, and… do that.

        3. Profit!

        No sign-up or account required. You will have full service for 3 months.

        You can repeat this process indefinitely. It has worked for years. They do not care.

      • UnderpantsWeevil@lemmy.world
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        I’m forever fated to receive unsolicited junk mail for this feature that I have to unceremoniously dump in the recycling bin every couple weeks.

        Imagining a future in which I have to tell my YouTube integrated car company that I don’t want to sign up for their music service every time I start my car.

        • Skeezix@lemmy.world
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          2 days ago

          Imagine if you lived in a country where a simple note taped to your mailbox would eliminate all junk mail.

              • Don_alForno@feddit.org
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                1 day ago

                Does it work out for you? I’m German, and in theory the sticker has to be respected here too, but in my experience a lot of junk mail bets on me being too lazy to sue them.

                • iawia@feddit.nl
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                  24 hours ago

                  It seems to be working pretty well. There’s the occasional transgression, but by and large we only get spam that is actually addressed to us.