Most of the way through bag #3 and I just noticed they’re not calling these “tortilla chips” anymore…

  • Snot Flickerman@lemmy.blahaj.zone
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    2 days ago

    EDIT: Actually I think @juliebean@lemm.ee figured it out. Link to their comment.

    EDIT II: Please upvote their comment instead of mine, thank you.


    Tostitos is a brand so it may be a branding thing and attempt to distance themselves from actual tortilla chips?

    They want you to say Tostitos, not “tortilla chips” because to them their brand messaging matters more than your reality.

    “Hun can you pick up a bag of tortilla chips?”

    “Hun can you pick up a bag of Tostitos?”

    The purpose is to get you saying the latter without even thinking about it.

    Like all facial tissue being called “Kleenex” and all internet searches being called “Googling.”

    Also Juantonios (formerly known as Juanitas) fucking flames these lame chips asses. Juantonios best tortilla chip, fight me.

    • Phil_in_here@lemmy.ca
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      2 days ago

      That’s a very generous assumption for a company whose “flavoured, uhhh, triangles” can’t pass the legal threshold of the word “chip” or “snack”, let alone “tortilla”.

      • Snot Flickerman@lemmy.blahaj.zone
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        2 days ago

        That part I was unaware of. Can you provide evidence for this, because a quick search only surfaces that they were sued for not actually including natural lime flavor in the “hint of lime” chips. They were extensively referred to as “tortilla chips” in those articles. I have yet to find anything saying that they don’t meet the legal definition of “tortilla chip.”

        EDIT:

        They’re still described as tortilla chips, just not on the front of the bag. The ingredients are literally just corn, oil, salt, and added flavoring on the flavored ones. I don’t know how that “doesn’t meet the legal definition.”

        • Phil_in_here@lemmy.ca
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          2 days ago

          Can you provide evidence for this

          Oh, no, we’re in lemmyshitpost, so I was just talking shit about the absolutely insane marketing choice to try to sell them as “triangles”.

          But here we are talking about it, so fuck me, it’s working.

        • burgersc12@mander.xyz
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          2 days ago

          I wouldn’t think the website would be as highly regulated like the outside of the packaging. Maybe I’m wrong tho

          • Snot Flickerman@lemmy.blahaj.zone
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            2 days ago

            Ingredients lists aren’t tightly regulated? Most of these chips only have three ingredients listed: Corn, Oil, Salt. That’s from the bag of Restaurant Style.

            I think you’re just reaching, there’s not a lot of evidence to support your assertion. There wasn’t much to support my assertion either, which is why I think @juliebean@lemm.ee had the right answer.

            Helps to make sure you’re talking to the right person.

            • burgersc12@mander.xyz
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              2 days ago

              What, I said they are regulated. Just pointing out websites aren’t regulated by the FDA

              • Snot Flickerman@lemmy.blahaj.zone
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                2 days ago

                Woosh. If the only ingredients are corn, oil, salt, then how do they not meet the legal definition for tortilla chips

                Helps to make sure you’re talking to the right person.

                • burgersc12@mander.xyz
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                  1 day ago

                  Read my first comment again, not sure where you’re getting the idea that I think they do not meet the legal definition of tortilla chip? They probably do, but I have no idea one way or the other.

                  • Snot Flickerman@lemmy.blahaj.zone
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                    2 days ago

                    Forgive me, that is my fault, I thought you were the person I was originally responding to. My apologies. I did not mean to put words in your mouth and that’s totally on me.

        • 4am@lemm.ee
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          People who read into product labels as if they’re secretly discovering that we’ve all been being fed sawdust and Soylent green instead of real food this whole time are like the sovereign citizens of marketing.

          “KFC changed their name because there is no chicken in it anymore and they’re get in trouble legally! It’s just breasts grown in a lab genetically!”

      • burgersc12@mander.xyz
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        2 days ago

        It’s like when you see a “cheese product”. It is kinda cheese. So these are kinda tortilla chips I bet.

    • Aeri@lemmy.world
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      1 day ago

      I mean a lot of companies are like “stop it we don’t want to be a generic trademark!” because it can cause them problems.

    • LGTM@discuss.tchncs.de
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      2 days ago

      Wouldn’t this make them lose their trademark (or whatever the appropriate term is) because it goes into commom use? I swear that happened with another company

      • AngryishHumanoid@lemmynsfw.com
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        2 days ago

        Not exactly, that is a thing but it would be kind of the opposite of this. Let’s say a company was the first to ever make tortilla chips, and tortilla was the brand name. Then other companies started making something like tortilla chips with a different name, but then the name tortilla became so common that the first company lost its trademark so then everybody could call them tortilla chips.

    • VitoRobles@lemmy.today
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      2 days ago

      Shit. I say Tostitos instead of tortilla chips, because Tostitos taste differently to me. My wife and I love Tostitos and salsa. But I also prefer regular tortilla chips with cheese.

      I’ve been indoctrinated.

    • deegeese@sopuli.xyz
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      2 days ago

      Don’t put your local chip maker on a pedestal, it’s such a simple food.

      Anyone can make great chips using only nixtamalized corn and cottonseed oil and salt.