The last link you shared showed 3% market share, and revenue dropping from 1.3-1.7bn to 568m in 2023.
Adidas are far more than just shoes - looking at a “premium” partnership with a musician on sub-brand for one of many categories they’re present in isn’t a super-representative snapshot.
Do you have other data? Adidas does 13B business but the Yeezy sneakers contribute to 0.038% of that.
Data: https://www.statista.com/chart/13470/athletic-footwear-sales/
The last link you shared showed 3% market share, and revenue dropping from 1.3-1.7bn to 568m in 2023.
Adidas are far more than just shoes - looking at a “premium” partnership with a musician on sub-brand for one of many categories they’re present in isn’t a super-representative snapshot.
The 13B is just for sneaker sales but I see your point about the market share