Black Friday e-commerce spending popped 7.5% from a year earlier, reaching a record $9.8 billion in the U.S., according to an Adobe Analytics report, a further indication that price-conscious consumers want to spend on the best deals and are hunting for those deals online.
“We’ve seen a very strategic consumer emerge over the past year where they’re really trying to take advantage of these marquee days, so that they can maximize on discounts,” said Vivek Pandya, a lead analyst at Adobe Digital Insights.
Black Friday’s spending spike reflects a consumer who is more willing to spend than in 2022, when gas and food prices were painfully high.
Pandya noted that impulse purchases may have played a role in the Black Friday growth since $5.3 billion of the online sales came from mobile shopping. He noted that influencers and social media advertising have made it easier for consumers to get comfortable spending on their mobile devices.
Depressing news. People don’t need stuff. They are being told they need stuff
You’re going need it, you’ll buy it and you’ll like it
If it ain’t at least 50% off it’s not a deal. I bet people went for any % off. I did get Screambox and Fandor streaming for 50% off 1/yr. If you’re into the niche streaming you should check it out. I can’t find a deal on 1/yr PS+. Oh well I’m good for 2/yrs.
I’m sure a lot of people bought their 10th TV because it just was just a good deal I couldn’t pass it up. I’ve learned there’s deals all through out the year. Just looking at slickdeals.net shows that.