

PAX’ audience are primarily comic and board game nerds, they’re historically light on video game booths in their expo hall
That is entirely untrue. PAX has a specific tabletop convention (PAX Unplugged), but the main cons are very heavily video game focused. The expo hall have an indie game section, but the vast majority of the expo hall is major companies (Nintendo often has the largest booth). I have been to PAX West nearly every (I missed the first year and last year), and board games are there, but never the focus
Yes, I understand you think it is 75% board/tabletop/comics and, at least at PAX west, that is untrue. Nintendo literally did a mini event inside PAX two years. Larian has had a huge presence since BG3 was announced. There are esports events the whole time. Most of the panels are video game related. It may be that you don’t do the AAA stuff, but there has historically been a huge presence