…the total number of average claims that could have been paid if they hadn’t spent money on the prime time TV commercial featuring actors and pro athletes, etc
…the total number of average claims that could have been paid if they hadn’t spent money on the prime time TV commercial featuring actors and pro athletes, etc
But if they didn’t spend money on those people how would you know they exist and spend your money on their policies?
Given that in most places in the US you’re required to have auto and home insurance, somehow I think people would find them. Knowing that some NFL player stans for Progressive doesn’t give me any information on the quality of the company.
Familiarity breeds trust. They aren’t trying to sell you insurance. They are trying to get you to think of their name when you shop for insurance. They want you to see Progressive and think, “Yeah, that’s a company I’ve heard of.” If you were choosing between two brands equivalent, and you had never heard of one of them, most people will pick the one they have heard of. That’s why 90% of insurance commercials are just repeating the name of the company and words like “trust” or “value”.
I understand how advertising works, I’m saying that I would like to choose for myself instead of having name recognition forced into my brain cells.
I would also like to have no advertising.