Animal rights group says shades such as Dead Salmon and Au Lait ignore the sentience of fish and exploitation of cows

Peta has urged the paint manufacturer Farrow & Ball to rename colours that “normalise exploiting animals”.

Citing the colours Dead Salmon, Smoked Trout and Potted Shrimp, Peta said in a letter to Farrow & Ball’s colour curator that “renaming animal product-monikered paints would be a fun way to appeal to more conscious consumers”.

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The letter also states that the colours Au Lait and Skimmed Milk White normalise the exploitation of cows, who on dairy farms are taken from their mothers within 36 hours of birth.

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Crediting Farrow & Ball for having a range that is entirely cruelty-free and mostly vegan, Taylor said that making these changes would “make the range even more inclusive”.

  • over_clox@lemmy.world
    92·
    2 months ago

    Probably the person that sampled the color. Why call it for anything else than what color was sampled?

    Dead fish pop up in some video games ya know, so do zombies and skeletons and whatnot. Why call a color anything other than what it is?

    • The Octonaut@mander.xyz
      10·
      2 months ago

      If you’re not familiar, Farrow & Ball is a trendy interior wall paint brand for posh people who like to initiate conversations by pointing out the quirky name of their overpriced paint. The name is part of the product being sold.

      • fakeman_pretendname@feddit.uk
        4·
        2 months ago

        To be fair, these days they’re all at it. For instance, Dulux has ones like “Poisoned Apple” and “Treasured Memory”, and I’m pretty sure Wilkos used to have one called “Oaty Dreams”.

    • zero_spelled_with_an_ecks@programming.dev
      51·
      2 months ago

      Why? Marketability. Sure, the color may match, but I wouldn’t paint my walls with it.

      On the other hand, I’d totally paint space orks snot green. But I don’t think that’s Farrow & Ball’s market.

      • over_clox@lemmy.world
        12·
        2 months ago

        Game / Video Production assets. I’d never paint my walls with any of those disgusting colors, unless it was for a prop set for a horror movie or something.