In this case, they literally had to. The name “maccas” is so ubiquitous in Australia they needed to trademark it and start using it. Otherwise, some genius could have opened a burger joint called “Maccas” and been completely fine.
I think we were the ones who bullied them into it, to be quite honest. I’m not sure I’m even physically capable of pronouncing the entirety of the name ‘McDonald’s’.
Ugh, multinational conglomerates pretending to be hip to the local lingo is the fucking worst 🤦
I mean, to be fair, we probably started calling it Macca’s about 15mins after the first store opened.
In this case, they literally had to. The name “maccas” is so ubiquitous in Australia they needed to trademark it and start using it. Otherwise, some genius could have opened a burger joint called “Maccas” and been completely fine.
I think we were the ones who bullied them into it, to be quite honest. I’m not sure I’m even physically capable of pronouncing the entirety of the name ‘McDonald’s’.