“apes together strong” could be worse. People already know this. What they don’t know is that it is possible and necessary to organise to realise that strength.

Taking the example of unions: people know that uniting with other workers should make them stronger—but then they get frustrated when they don’t organise within it, when they treat it as an organisation that will work for them. They pay their dues and tell people, ‘I joined the other apes but they keep letting me down. There’s no rep and they don’t do anything for me.’