The easiest way to understand Signals is to go look at one yourself — it’s fundamentally a collection of links to stories from around the web about a topic, curated and summarized by a Semafor reporter. The twist is that Semafor built an AI-powered search tool called MISO (for “multilingual insight search optimizer”) to help those reporters find a broad range of stories in various languages to make that curation process more efficient. The company describes the tool as “a custom bot built on OpenAI’s platform and using Microsoft’s Bing search engine

Wow that’s really fucking lazy of them. Not suprising though.

They’ve said they want to eventually tailor articles presented, headlines, and even article content to users.

Nothing like keeping people in their echo chambers and safe spaces.

But overall, that’s incredibly grimey of them.