EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.
i just want to fucking play battlefield 1 when i want that i own. i don’t care about your EA live services, i don’t care about your ads. i already gave you my money because i liked the game. but i fucking hate you so much EA, like you’re on top of the list