The French government is allocating €200m (£171.6m) to destroy surplus wine and support producers.
It comes amid a cocktail of problems for the industry, including a falling demand for wine as more people drink craft beer.
Overproduction and the cost of living crisis are also hitting the industry.
Most of the €200m will be used to buy excess stock, with the alcohol sold for use in items such as hand sanitiser, cleaning products and perfume.
Even in France you can get an whole bottle of an excellent Bordeaux or Côtes du Rhône Villages for less than €5
If you got charged €10 for a glass you must have a big neon “TOURIST” sign on your head 😂