The French government is allocating €200m (£171.6m) to destroy surplus wine and support producers.
It comes amid a cocktail of problems for the industry, including a falling demand for wine as more people drink craft beer.
Overproduction and the cost of living crisis are also hitting the industry.
Most of the €200m will be used to buy excess stock, with the alcohol sold for use in items such as hand sanitiser, cleaning products and perfume.
I wasn’t gonna mention supermarket prices… The poor Americans have it rough enough already. 😁
The price/quality ratio of wine in French supermarkets is absolutely crazy. You can walk in to a shabby corner store and get an absolutely decent Bordeaux for pocket change.