• ChocoboRocket@lemmy.world
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    9 months ago

    I haven’t played Baldur’s Gate 3, but the game seems to have done quite well by being a well thought out and executed game.

    I tend to avoid advertising as much as possible, so I mostly hear about stuff through Lemmy/reddit and have no idea if there was a massive budget for commercials, events, billboards etc etc.

    BG3 was everywhere, not because of advertising, but because people genuinely loved the game and wanted to talk about the game - which makes people interested in looking into the game. Spending tens of millions of dollars trying to make something look enticing is the fastest way to make me think your game wasn’t properly cooked.

    It’s pretty rare that a really good game/movie slips through the cracks, not saying that these companies shouldn’t advertise - but a quality product will end up advertising itself through word of mouth.

    Would be pretty interesting to see what kind of games companies would produce if most of the marketing budgets were largely spent on improving game quality, playability, and experiences instead.

    • Itsamelemmy@lemmy.zip
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      9 months ago

      I have ads blocked everywhere, so I don’t know if BG3 had traditional advertising. I do know they focused a lot on the voice actors with YouTube stuff like them playing table top D&D.