A shocking story was promoted on the “front page” or main feed of Elon Musk’s X on Thursday:
“Iran Strikes Tel Aviv with Heavy Missiles,” read the headline.
This would certainly be a worrying world news development. Earlier that week, Israel had conducted an airstrike on Iran’s embassy in Syria, killing two generals as well as other officers. Retaliation from Iran seemed like a plausible occurrence.
But, there was one major problem: Iran did not attack Israel. The headline was fake.
Even more concerning, the fake headline was apparently generated by X’s own official AI chatbot, Grok, and then promoted by X’s trending news product, Explore, on the very first day of an updated version of the feature.
I assume that Twitter still has tons of managers and team leads that allowed this and have their own part of the responsibility. However, Musk is known to be a choleric with a mercurial temper, someone who makes grand public announcements and then pushes his companies to release stuff that isn’t nearly ready for production. Often it’s “do or get fired”.
So… an unshackled AI generating official posts, no human hired to curate the front page, headlines controlled through up-voting by trolls and foreign influence campaigns, all running unchecked in the name of “free speech” – that’s very much on brand for a Musk-run business, I’d say.