YouTube is running an experiment asking some users to disable their ad blockers or pay for a premium subscription, or they will not be allowed to watch videos.
I’ll say something unexpected: I pay for YouTube. With money! Why?
I use it every day and I’m a human who likes boosting the things that I enjoy
I think YouTube’s content recommendations are a genuine value-add and not easily replaced
A cut of my subscription fee goes directly back to the video creators that I watch
The “premium” encoding levels are actually a substantial improvement to video bitrates
Important: the premium bitrate is higher than anything previously offered and probably would not have been otherwise practical to serve for free
So yeah. I personally like YouTube enough to pay for it and I have the financial means to do so. Am I a clown for expressing personal appreciation towards a faceless megacorp? Yes. Yes I am. Constantly trying to win at every transaction in life is a drag though, so I think I’ll continue to enjoy getting swindled.
rather than paying for youtube premium you should use an adblocker, or download all the videos you watch, then donate the money to creators you watch. if everyone who paid for youtube premium just decided to split the cost of the subscription between the creators they watch, creators would make a lot more money and as a bonus you hurt Alphabet, one of the worst companies in the world. It’s a win win
Alright, let’s say I do that. I’ll take my $12 and split it equally between every unique channel I’ve watched in the last 30 days. Eyeballing my watch history shows… about 100 different channels.
Let’s ignore for the sake of argument the incredible overhead I’d have to take upon myself in order to facilitate and account for 100+ recurring micro-donations. How much more money do you think these creators would get from my direct donations rather than going through greedy Alphabet? Let’s do math together:
Subscription: $12.48 (the extra $0.48 is applied at checkout for the 4% VAT)
Ok. That’s ~$0.06 instead of the $0.12 each creator would have gotten had I simply hand-delivered two pennies and a dime to every single individual. Now, I don’t know about you… but I’m kind of too busy watching YouTube to go outside right now, so let’s go ahead and factor in what would happen if I managed to donate using a platform like Patreon instead:
Not-Subscription: $12.48
Rounded up: $13.00 (the donation has to be evenly divisible by 100)
In other words: I’d be paying $0.52 more to donate a grand total of: no money. If we ignore the “no money” problem, there’s also the issue of it being literally impossible to donate such a tiny sum in the first place. We also conveniently ignored the challenge of individually navigating numerous currency conversions…
Let’s be honest and come clean with each other now: you weren’t being completely serious with me when you claimed that your suggestion was about helping ✨the creators✨. Even if you were serious, I’m certain that you don’t actually follow your own advice because it’s quite clearly impossible for a normal person to internationally distribute $12 among dozens of strangers.
We watch a vastly different amount of videos online I guess. I was thinking 10 or 20 people at most. But even with 100 people, if somehow you wanted to donate to every single person, the solution is simply to donate yearly rather than monthly. (Seriously tho, not judging your lifestyle, but 100 channels? That’s a lot)
You are making a lot of assumptions with your argument.
In your current model, a considerable share of your subscription money goes to the platform (in this case, Alphabet), rather than directly to creators. While this is indeed a reality of the current system, that doesn’t mean it is the most effective way to support creators, and it is this point that the suggested model seeks to challenge. Direct contributions, even if smaller in size, have a larger portion reaching the creators.
Also, your argument assumes that you donate an equal share of revenue to every creator, but that doesn’t always make sense. You have the Power of Choice: In the current model, you pay your subscription fee and have little say over how it is distributed. In a direct donation model, you have a greater ability to vote with your wallet, supporting the creators who you feel truly deserve your support.
I’m certain that you don’t actually follow your own advice because it’s quite clearly impossible for a normal person to internationally distribute $12 among dozens of strangers.
No, I don’t, I donate more than that, and most of the time without third party platforms that take their cut, but look I agree, it’s not practical for every individual to distribute $12 among dozens of creators around the world. But, if a significant number of people were to adopt this approach, the collective impact could indeed be substantial.
Also, patreon and similar platforms are only used for convenience, and are not the end all be all, for instance liberapay takes no fees (with the exception of the processing fees that are charged by the payment processor).
I didn’t know that you also get higher bitrate with premium. That might change things for me. Most of the time I watch YouTube on a desktop where I can use uBlock but when I watch on my iPad the ads get really annoying and I have already thought about getting premium just to get rid of the ads while watching videos during breakfast. Having higher bitrate would be a nice bonus.
Eh, I’m not here to hawk product. The higher bitrate is nice to have, but the impact of bitrate on video quality is perhaps a bit overblown. In a lot of situations, you’d have to pixel-peep to spot the improvement – youtubers are pretty good at making videos look nice under the core quality settings.
On the other hand, ads suck. I’d have never watched enough YouTube to buy premium without years of heavy adblocking (shoutout to ReVanced Manager). Getting an ad-free experience out-of-box is very convenient and could possibly be worth the value of the subscription depending on your usage & means.
What I find most annoying is that it’s still not possible to get Premium Lite (Premium without music, offline and background play) because I already have Spotify and don’t really need background and offline play. 12 EUR/month is a steep price for just removing ads.
That’s reasonable. I’d be fine paying but I just feel like the cost is too high for my usage. I don’t use YouTube enough to justify the cost. If they had like a lower tier where for 5 bucks a month I could skip x ads or ads on x hours of videos I’d be a subscriber already.
I don’t think there is anything wrong with paying for what you consider to be value. I pay for Nebula for similar reasons. Similarly, I don’t have a problem with free services including modest ads to cover their costs and even make a profit.
I do have a problem with ads that have gotten so aggressive that the free experience becomes unusable. For many providers, I feel like they have lured in content creators by promising free access and then changed the bargain after the fact by making the free tier intolerable.
I’ll say something unexpected: I pay for YouTube. With money! Why?
So yeah. I personally like YouTube enough to pay for it and I have the financial means to do so. Am I a clown for expressing personal appreciation towards a faceless megacorp? Yes. Yes I am. Constantly trying to win at every transaction in life is a drag though, so I think I’ll continue to enjoy getting swindled.
deleted by creator
rather than paying for youtube premium you should use an adblocker, or download all the videos you watch, then donate the money to creators you watch. if everyone who paid for youtube premium just decided to split the cost of the subscription between the creators they watch, creators would make a lot more money and as a bonus you hurt Alphabet, one of the worst companies in the world. It’s a win win
Alright, let’s say I do that. I’ll take my $12 and split it equally between every unique channel I’ve watched in the last 30 days. Eyeballing my watch history shows… about 100 different channels.
Let’s ignore for the sake of argument the incredible overhead I’d have to take upon myself in order to facilitate and account for 100+ recurring micro-donations. How much more money do you think these creators would get from my direct donations rather than going through greedy Alphabet? Let’s do math together:
Ok. That’s ~$0.06 instead of the $0.12 each creator would have gotten had I simply hand-delivered two pennies and a dime to every single individual. Now, I don’t know about you… but I’m kind of too busy watching YouTube to go outside right now, so let’s go ahead and factor in what would happen if I managed to donate using a platform like Patreon instead:
In other words: I’d be paying $0.52 more to donate a grand total of: no money. If we ignore the “no money” problem, there’s also the issue of it being literally impossible to donate such a tiny sum in the first place. We also conveniently ignored the challenge of individually navigating numerous currency conversions…
Let’s be honest and come clean with each other now: you weren’t being completely serious with me when you claimed that your suggestion was about helping ✨the creators✨. Even if you were serious, I’m certain that you don’t actually follow your own advice because it’s quite clearly impossible for a normal person to internationally distribute $12 among dozens of strangers.
We watch a vastly different amount of videos online I guess. I was thinking 10 or 20 people at most. But even with 100 people, if somehow you wanted to donate to every single person, the solution is simply to donate yearly rather than monthly. (Seriously tho, not judging your lifestyle, but 100 channels? That’s a lot)
You are making a lot of assumptions with your argument.
In your current model, a considerable share of your subscription money goes to the platform (in this case, Alphabet), rather than directly to creators. While this is indeed a reality of the current system, that doesn’t mean it is the most effective way to support creators, and it is this point that the suggested model seeks to challenge. Direct contributions, even if smaller in size, have a larger portion reaching the creators.
Also, your argument assumes that you donate an equal share of revenue to every creator, but that doesn’t always make sense. You have the Power of Choice: In the current model, you pay your subscription fee and have little say over how it is distributed. In a direct donation model, you have a greater ability to vote with your wallet, supporting the creators who you feel truly deserve your support.
No, I don’t, I donate more than that, and most of the time without third party platforms that take their cut, but look I agree, it’s not practical for every individual to distribute $12 among dozens of creators around the world. But, if a significant number of people were to adopt this approach, the collective impact could indeed be substantial.
Also, patreon and similar platforms are only used for convenience, and are not the end all be all, for instance liberapay takes no fees (with the exception of the processing fees that are charged by the payment processor).
I didn’t know that you also get higher bitrate with premium. That might change things for me. Most of the time I watch YouTube on a desktop where I can use uBlock but when I watch on my iPad the ads get really annoying and I have already thought about getting premium just to get rid of the ads while watching videos during breakfast. Having higher bitrate would be a nice bonus.
Eh, I’m not here to hawk product. The higher bitrate is nice to have, but the impact of bitrate on video quality is perhaps a bit overblown. In a lot of situations, you’d have to pixel-peep to spot the improvement – youtubers are pretty good at making videos look nice under the core quality settings.
On the other hand, ads suck. I’d have never watched enough YouTube to buy premium without years of heavy adblocking (shoutout to ReVanced Manager). Getting an ad-free experience out-of-box is very convenient and could possibly be worth the value of the subscription depending on your usage & means.
What I find most annoying is that it’s still not possible to get Premium Lite (Premium without music, offline and background play) because I already have Spotify and don’t really need background and offline play. 12 EUR/month is a steep price for just removing ads.
That’s reasonable. I’d be fine paying but I just feel like the cost is too high for my usage. I don’t use YouTube enough to justify the cost. If they had like a lower tier where for 5 bucks a month I could skip x ads or ads on x hours of videos I’d be a subscriber already.
I’m also a YouTube premium user. I realize there are other ways to get around the ads, but I prefer supporting the services I enjoy using.
I don’t think there is anything wrong with paying for what you consider to be value. I pay for Nebula for similar reasons. Similarly, I don’t have a problem with free services including modest ads to cover their costs and even make a profit.
I do have a problem with ads that have gotten so aggressive that the free experience becomes unusable. For many providers, I feel like they have lured in content creators by promising free access and then changed the bargain after the fact by making the free tier intolerable.