I mean, to play devils advocate, 5 hours is a pretty short amount of time between the tweets and the release of a video. For all we know the video was completed hours before and set up for automatic release.
That said, it would be insane to not have seen the tweets at that point and pulled the plug, since it was pretty widely shared.
I mean, to play devils advocate, 5 hours is a pretty short amount of time between the tweets and the release of a video.
Oh yeah, that’s never been the point tho. I totally agree that it takes a whole lot more professionalism than what they ever even conceived existed, to notice a former employee tweet-storming problematic matters about you, in the middle of a crisis.
With proper processes in place, however, it is all automated, and very simple: you either have an event-based, or a poll-based automaton, checking all your former employee public social media feeds and websites for potentially problematic leaks, infringements and information in general. With triggers such as company name(s), brand name(s), internal project names, management staff first and last names, and hot terms like “fired”, “I quit”, “abus*”, etc etc.
I mean, to play devils advocate, 5 hours is a pretty short amount of time between the tweets and the release of a video. For all we know the video was completed hours before and set up for automatic release.
That said, it would be insane to not have seen the tweets at that point and pulled the plug, since it was pretty widely shared.
Oh yeah, that’s never been the point tho. I totally agree that it takes a whole lot more professionalism than what they ever even conceived existed, to notice a former employee tweet-storming problematic matters about you, in the middle of a crisis.
With proper processes in place, however, it is all automated, and very simple: you either have an event-based, or a poll-based automaton, checking all your former employee public social media feeds and websites for potentially problematic leaks, infringements and information in general. With triggers such as company name(s), brand name(s), internal project names, management staff first and last names, and hot terms like “fired”, “I quit”, “abus*”, etc etc.