Taylor Swift managed to drive record-breaking numbers to voter registration website Vote.org after urging her 232 million followers on Instagram to take action.
On Tuesday (19 September), hours after the pop star, 32, called on her US fanbase to register to vote in honour of National Voter Registration Day, Vote.org’s communication director, Nick Morrow, announced that “our site was averaging 13,000 users every 30 minutes”.
“Fun fact: after @taylorswift13 posted on Instagram today directing her followers to register to vote on @votedotorg, our site was averaging 13,0000 users every 30 minutes,” Morrow wrote on X/Twitter.
“13! Let’s just say her reputation for being a mastermind is very well-earned.”
Earlier that day, the “Anti-Hero” singer had posted to her Story, asking followers: “Are you registered to vote yet?
I wonder how many voters have registered so far as a result of that. Assuming it’s been 24hrs since her post, and assuming an average of 13,000 every 30min for the full 24hrs, it’d come out to 624,000 people!
That’s a lotta voters
I’ve never been a fan of her music, but I’m kinda becoming a fan of her as a person.
Her music is so neutral that not being a fan means you are actively opposing her.
She isn’t my cup of tea, but she has a couple songs I vibe with.
You literally just tried to make it that deep when it comes to Taylor Swift bro.