If the average American were asked what they imagine the priorities of the feminist movement are these days, most people would likely cite concerns like “fighting abortion bans” or “getting justice for sexual violence victims” or boring mainstays like “equal pay for equal work.” But if you listen in to the world of right-wing social media influencers, they have a different answer. To them, feminists are single-mindedly obsessed with destroying women who identify as “tradwives.”
Its partly a reaction against the financial freedoms women have started to enjoy since they started getting closer to male salaries and a career became a more socially acceptable option for women. In the past if you were a woman you had to marry to get your own place, it was also deeply socially unacceptable for women to remain unmarried into their twenties and thirties, so far more women had to marry men who never really the right choice for them, witness the high divorce rates for the tail end of this group as divorce became easier and more socially acceptable. I would also add its also more socially acceptable for people to be out and in relationships now, rather than marrying a beard or playing full on pretend. This further cuts the pool who needed to marry men rather than wanted to marry men.
Now women can remain single or in more flexible arrangements and a large group of men are now struggling to adapt. Large elements of this group have been targeted by the likes of Crowder for rationalisation and end up on the incel pathway. A trad wife is a fantasy that makes everything easy for this group of men, its going to be attractive to them.