It’s called the JCPenney effect, because at one point JCPenney attempted to get rid of all the bullshit sales and only list the real actual price. It almost bankrupted them, because instead of buying jeans from them for $20 people would go to the store next door that had literally the exact same jeans for $40 but with a sign that said that they were 40% off

This is a case where it is 100% the fault of the consumers, because we are retarded and fall for this bullshit every single time