The right dominates the online media ecosystem, seeping into sports, comedy, and other supposedly nonpolitical spaces

A new Media Matters analysis found 9 out of the 10 top online shows assessed are right-leaning

As Americans increasingly get their news from online shows and streamers, the influence of this media ecosystem becomes more prominent — and Media Matters has found that the most popular of this content is overwhelmingly right-leaning.

In a new study, Media Matters assessed the audience size of popular online shows — podcasts, streams, and other long-form audio and video content regularly posted online. To do so, we gathered data on the number of followers, subscribers, and views across streaming platforms (YouTube, Spotify, Rumble, Twitch, and Kick) and social media platforms that are used to amplify and promote these shows (Facebook, Instagram, and TikTok). Apple Podcasts does not publicly provide follower counts on its platform, so it was not included in the audience data.

This analysis was based on 320 online shows with a right-leaning or left-leaning ideological bent. We found that right-leaning online shows dominate the ecosystem, with substantially larger audiences on both politics/news shows and supposedly nonpolitical shows that we determined often platformed ideological content or guests.

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    12 hours ago

    this is an interesting problem: let’s say that there’s 50 right leaning viewers and 50 left leaning viewers. let’s also say that the 50 left leaning viewers are spoiled for choice and get 50 different YouTubers they’re into, while the to right leaning viewers don’t get as many quality options and settle on 5 YouTubers. each of the 5 YouTubers that appeals to the right now dominate the rankings specifically because the field is weak