There was a UK brand that do the same thing although it is black text on a white background and they do have a thin blue line as well, for extra excitement.
It’s incredibly cheap stuff and not quality at all, but I suppose it is good if you want to save money. I do enjoy that a bottle of their vodka is just labelled “alcohol”.
The US doesn’t seem to do this much to my irritation when I visited but pretty much every other country the crisps are colour-coded for flavour although there seems to be no international consistency on this.
For example at least in the UK blue means cheese and onion (and therefore disgusting), red means salt, green means salt and vinegar, and pink means prawn cocktail.