YouTube Premium users across the globe are facing significant price hikes as Google increases subscription costs in over a dozen countries. This follows earlier price jumps in various regions, including the United States last summer. The latest increases vary by region, with some countries experiencing hikes between 30% to 50%. For instance, in Ireland, Belgium, the Netherlands, and Italy, the Family plan will rise from €18 to €26 starting November, while the individual plan will increase by €2 to €14.

Countries affected by these changes include Ireland, Netherlands, Italy, Belgium, UAE, Switzerland, Malaysia, Saudi Arabia, Indonesia, Colombia, Thailand, Singapore, Norway, Sweden, Czech Republic, and Denmark. Although most Reddit reports are from European users, the price hikes also impact the Middle East, Colombia, Singapore, Thailand, and Indonesia. YouTube had already raised its subscription prices in India by 15–20% in late August.

  • Lord Wiggle@lemmy.world
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    19 hours ago

    And that, kids, is why you should pirate. Paying customers are restricted and being ripped off. Piracy gives freedom, it pays off, it makes sure you dont have to agree to stupid user agreements which take away you rights. Make sure to support your favorite creators though, through other platforms like Patreon. Don’t take the money away from them. Just take away the power and control away from the evil mega corps like Google and Meta.

    • sugar_in_your_tea@sh.itjust.works
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      18 hours ago

      You don’t even need to pirate, just use an ad blocker and support your creators directly. My perspective is that, unless you agree to their TOS, it’s on them to prevent any activity that’s unprofitable to them, and so far, uBlock Origin on Firefox works fine on YouTube directly.

      Take what you would’ve spent on YouTube premium at a more reasonable price and send that to the creators you follow.

      • bss03@infosec.pub
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        2 days ago

        The whole reason I got on YT Premium was because it was free with Google Play Music. I have real issues watch non-Premiun now, because I’ve always disliked advertising methods. (Not so much th ads, which can be entertaining, but just being shown content I didn’t request instead of the content I did request.)

      • TachyonTele@lemm.ee
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        1 day ago

        What does YouTube music have that regular YouTube doesn’t? I have a ton of playlists on YouTube for music. Everything is on there.

        • Lord Wiggle@lemmy.world
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          19 hours ago

          The awesome algorithm for recommendations on YouTube was turned off to prevent fake news bubbles. This means that when you listen to a song and want YouTube to create a Playlist with similar artists for you, this doesn’t work anymore. But this function does still work with YouTube music.

  • SocialMediaRefugee@lemmy.world
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    1 day ago

    Streaming in general is approaching the old cable prices. Once you’ve subscribed to the fractured marketplace to find the shows you want you are spending far more than you expected.

  • whome@discuss.tchncs.de
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    2 days ago

    Yeah they are continuously slowing down Firefox and I see a future where I will simply stop using YouTube.i thank them in advance for when that day comes

    • eronth@lemmy.world
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      2 days ago

      More and more I try to find my entertainment elsewhere. I am slowly, but surely, migrating away from youtube (and google in general).

      • Psythik@lemmy.world
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        2 days ago

        Do you know of a good free alternative to YouTube? Preferably one with a smarter algorithm that doesn’t just feed me the same boring bullshit over and over again?

        Yes I like cars, computers, and video game history, YouTube, but I like other things too, you know. I wish there were a way to view other people’s YT homepages so that I can find something new to watch.

        • Whats_your_reasoning@lemmy.world
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          1 day ago

          My usage of Youtube slowed down considerably when the algorithm stopped giving me anything new. I’d end up asking friends and people on social media about their own favorite videos and channels, just to get something interesting.

          Whoever is designing these algorithms seems to be forgetting that our brains crave novelty. If we’re not getting it, we’re going to feel bored and start looking elsewhere.

  • CosmoNova@lemmy.world
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    2 days ago

    Youtube doing what I told every Premium adversary they would logically do after dumping more and more ad space onto the site. And to make Premium look worth the price, they’ll continue to shove more ads in your face just before, you guessed it, doing another price hike. Rinse and repeat. Premium users are strong drivers of this enshittification so I will continue to call them out on it whenever they tell you to join the scam as well. I’ll stick to my ad blockers.

  • amorpheus@lemmy.world
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    2 days ago

    The nice thing about hiking your prices by 50% is that unless a whole third of your users quit, you haven’t lost anything.

    • EddoWagt@feddit.nl
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      2 days ago

      you haven’t lost anything

      Apart from all future customers that will now choose another service

      • GiddyGap@lemm.ee
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        2 days ago

        That’s the good thing about a monopoly. You don’t have to worry about customers choosing another service.

    • CosmoNova@lemmy.world
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      2 days ago

      You don’t lose anything for the moment, but it might come back to bite you later regardless. Because Youtube needs to grow until the end of times but can’t, it will end ugly one way or another. It’s more of a symptom of a bigger problem than an isolated, ‘smart’ business decision.

  • tias@discuss.tchncs.de
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    2 days ago

    Woah. I just cancelled my subscription last week because it’s too expensive, and now they raise the prices further. Guess they really don’t want me back.

  • kingthrillgore@lemmy.ml
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    2 days ago

    I’m slowly using YouTube less and less. The experience is worse because of the ads and Premium costs.

  • arc@lemm.ee
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    2 days ago

    People pay YouTube instead of using an adblocker?

    • underthesign@lemmy.world
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      2 days ago

      Please tell me a simple, idiot-proof way to block YT ads on all devices incl. Mobiles, Shield etc. that doesn’t require something complex like piHole, works outside the home (family’s phones etc. ), and doesn’t risk blocking stuff it shouldn’t. That’s my trouble. Premium solves all of that, while bringing other small benefits. Maybe there’s a better way.

      • mechoman444@lemmy.world
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        2 days ago

        Easy peasy. Lemon squeezy.

        Firefox-ublock (even better on Linux but not required)

        Revanced for mobile.

        Pihole doesn’t stop youtube ads anyhow.

      • Mad_Punda@feddit.org
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        2 days ago

        I’m in the same boat, but I think this hike still will make me cancel my family plan. Less time on YouTube is probably good anyway.

    • TheGalacticVoid@lemm.ee
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      2 days ago

      Creators get way more money with Premium viewers than ad-based ones, or at least it used to be that way.

    • samus12345@lemmy.world
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      2 days ago

      I use the PS5 to watch YouTube on the TV, no way around the ads there. But no way in hell I’m paying them!

  • elliot_crane@lemmy.world
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    2 days ago

    It is morally correct to adblock youtube.

    E: I can’t hear any of these counterpoints over the sweet ad-free youtube I’m getting for free.

        • Ilovethebomb@lemm.ee
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          2 days ago

          Yup. But people would rather just carp on about Revanced and Insidious or whatever, as if everyone has the time to and the inclination to set that up.

          Meanwhile, everyone else will piss and moan for a month, then pay up and keep watching.

          • Ostrichgrif@lemmy.world
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            2 days ago

            If you have the time to watch YouTube enough that you’re considering premium you have enough time to set up these systems. The time it saves you makes back the setup time very quickly for someone watching even a moderate amount of YouTube.

            • Ilovethebomb@lemm.ee
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              2 days ago

              If you have time to relax and watch your favourite creators, you have time to set up arcane systems to avoid seeing ads!

              No. YouTube is relaxing time, not doing work time.

              • xthexder@l.sw0.com
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                2 days ago

                It takes less than 30 seconds to install uBlock Origin. It’s the first thing I do on a new install after replacing Edge with Firefox

              • pycorax@lemmy.world
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                2 days ago

                I can concede Insidious especially with the recent news but Revanced is so easy and quick to set up, calling it arcane is laughable. It’s done in under 5 minutes.

          • Gamoc@lemmy.world
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            2 days ago

            What the hell are you talking about? I download an apk, I install it, I’m done. How many ads will you sit through before you’ve wasted the whole minute it would’ve taken to do?

              • Gamoc@lemmy.world
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                2 days ago

                It’s an installer for an app on android. Android has been around for half of my lifetime at this point. Not know that is like not knowing what an exe is on a PC.

                First of all, you said time or inclination, the latter is caused by the ads, the former wasn’t really an issue as I’ve already said. Now you don’t know what APKs are? YouTube won’t stop with the ads. You either find an alternative, whether it’s Newpipe or just abandoning YouTube entirely, or you put up with them and stop bitching.

                You can’t sit in the middle throwing your own shit at one side because “people will whine and then use it anyway” and then also at the other side because “it’s too hard to install a different app and don’t know what APKs are!”

              • Rai@lemmy.dbzer0.com
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                2 days ago

                Let’s make it even easier then. I downloaded Firefox Focus from the App Store (also available in the play store)

                Boom done. Ads blocked on YouTube. Even the most tech illiterate people can install an app from the store.

                • Ilovethebomb@lemm.ee
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                  2 days ago

                  You can install ad blockers from within the browser, why are people doing it the hard way?

      • net00@lemm.ee
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        2 days ago

        Easier said than done when you talk about the global video sharing platform that is used everywhere by everyone…

        It’s like telling someone to just ditch their smartphone… not practically doable. Blocking ads is morally correct when you are forced to use it.

        • sugar_in_your_tea@sh.itjust.works
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          18 hours ago

          I highly doubt anyone is “forced” to use YouTube, unless you work for a YT channel or something. There are plenty of alternatives, and while they don’t have the same content, they have other enjoyable content.

          I’ve moved about half of my watching to Nebula, and almost a quarter to Odysee. There are still some channels I really enjoy on YouTube, but I could totally stop watching those.

          • net00@lemm.ee
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            17 hours ago

            No one is forced to use youtube in the same sense no one is forced to use a smartphone.

            In the real world you’ll eventually have to use those things to participate in society, just by the sheer reach those things have in our daily lives.

            Just look back into any time a friend or family shared a link, or it was embedded in an article, or a company made an announcement only in youtube, or if you’re in school and you were asked to view some lesson, or those college lectures that get uploaded to youtube.

            I can get more examples, the thing is you’ll need to click a youtube link at some point. Is it ok for us to deal with an enshittified platform? should we act like a luddite because we don’t agree with the TOS? is this fair for us?

            My current usage of youtube doesn’t involve following creators, for that I use odysee/twitch. But the point remains, its morally correct to block ads, the platform is unfairly dominant.

      • umbrella@lemmy.ml
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        2 days ago

        i dont like being addicted to their platforms and limit my time using it.

        however, the idea of being a luddite and isolating myself from the useful things in them just because their current owners are greedy capitalists sounds even worse.

    • kameecoding@lemmy.world
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      3 days ago

      Wouldnt that just cause them to increase prices more? Since now someone else has to pay for the bandwith you use?

      Thus what you are doing is using your technological know how to offload your costs onto less technical users who can’t adblock.

      The morally correct thing to do is to stop watching youtube and/pr go to a paid platform that’s an alternative, like floatplane or nebula and support the creators there, isn’t it? But let’s be honest, we all know you just want adfree youtube videos for free.

      • sugar_in_your_tea@sh.itjust.works
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        18 hours ago

        That might be their response, yes. But they also have some other options:

        • improve the service to be worth the cost
        • reduce the cost to increase Premium subs - I have a price in mind, and they’re way above it
        • add an a la carte alternative to Premium (i.e. pay per video or something)
        • cut expenses, such as by reducing the amount of useless videos that are uploaded (i.e. small charge to upload videos, recur every year; allow some amount for free)

        But no, raising prices is the easier “solution.” I’m willing to pay (I pay for Nebula, after all), I’m just not willing to pay what they’re asking for the service as-is.

        • kameecoding@lemmy.world
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          18 hours ago

          Okay, so if you are not willing to pay that’s entirely reasonable, you can then not use the service or use it with ads.

          Dont get me wrong, I do have pirated movies and shows, it has reasons like scrubs they changed the music, community they took down an episode for no reason, but that shit doesn’t cost anyone anything I dont use extra bandwith or anything

          • sugar_in_your_tea@sh.itjust.works
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            18 hours ago

            There’s a third option: use the service with an ad blocker. The way I see it, that’s not piracy, it’s a TOS violation, and they’re free to block me from their site. But as long as I’m not bypassing copyright protections or something, it’s not piracy. I think using something like Invidious or other FEs could constitute piracy, but just using their website w/ an ad-blocker isn’t.

            I’m willing to pay (again, I pay for Nebula), but I’m not willing to pay the price they’re asking for.

      • Praise Idleness@sh.itjust.works
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        2 days ago

        You think YouTube is some kind of Mom pop shop down the block? They have more than enough money to burn. Least they can do is to serve adfree videos, better, I might add.

        Thus what you are doing is using your technological know how to offload your costs onto less technical users who can’t adblock.

        Which is the reason why we should help people get adblocks more, which is also recommended by the FBI.

      • elliot_crane@lemmy.world
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        2 days ago

        I’m ok with all of that. It furthers my goal of hitting the platform back in response to their predatory marketing practices and de facto monopoly. Also, I do support creators outside of youtube. In short, I don’t feel bad about any of this.